2023 Color Of The Year: Viva Magenta

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Color of the Year 2023: PANTONE 18-1750 Viva Magenta

  • Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.
  • Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy.
  • Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement. Audacious, witty and inclusive of all.
  • A nuanced crimson red tone that presents a balance between warm and cool,  Assertive but not aggressive. Magenta is a transformative red tone capable of driving design to create a more positive future.

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December 2, 2022
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