Color of the Year 2023: PANTONE 18-1750 Viva Magenta
- Vibrating with vim and vigor, a shade rooted in nature descending from the red family demonstrating a new signal of strength.
- Magenta writes a new narrative. Brave and fearless, a pulsating color whose exuberance promotes optimism and joy.
- Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement. Audacious, witty and inclusive of all.
- A nuanced crimson red tone that presents a balance between warm and cool, Assertive but not aggressive. Magenta is a transformative red tone capable of driving design to create a more positive future.